Sell on About You with DEVOE

Join One of Europe’s Fastest-Growing Fashion Marketplaces

AAbout You is one of Europe’s fastest-growing fashion and lifestyle marketplaces. Formerly part of the Otto Group and once Hamburg’s first unicorn, About You is now majority-owned by Zalando following a 2025 acquisition. With a strong focus on personalization, inspiration, and mobile shopping, About You has redefined the online fashion experience, offering products from over 3,800 brands to millions of style-conscious customers.
In the 2022/23 financial year, About You generated €1.9 billion in sales, solidifying its position as one of the largest online fashion retailers in Germany and Europe.

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Why Sell on About You?

DEVOE

Pan-European Reach

About You operates in 19 European markets, including Austria, Belgium, Denmark, Germany, France, Italy and the Netherlands, giving your brand access to one of Europe’s strongest online fashion audiences.

Fashion & Beauty Focus

Specializing in fashion, footwear, beauty, and accessories, About You provides a curated environment designed specifically for brands that value storytelling, aesthetics, and trend relevance.

Personalization & Mobile Shopping

About You stands out through highly personalized recommendations, influencer-driven content, and a seamless mobile-first experience — helping brands build deeper connections with consumers.

Proven Market Success

• €1.9 billion revenue (2022/23)• Over 12.5 million active customers• 3,000+ brands available• 39.4 million orders processed in 2023• 45 million monthly visitors across Europe• Part of the Otto Group

Target Audience

About You’s main customer base is female, with over 60% under the age of 35, making it the perfect platform for brands targeting Millennial and Gen Z consumers passionate about fashion and beauty.

Fulfillment by About You (FbAY)

The Fulfillment by About You (FbAY) program allows sellers to leave the entire logistics process to About You — ensuring fast and reliable delivery throughout Europe. With a multi-warehouse network, strong carrier partnerships, and centralized order management, FbAY provides an efficient, scalable solution for cross-border fashion sales.

FbAY Benefits

• Managed storage, shipping, and returns by About You
• Coverage across 25 European countries
• Direct carrier integrations for fast and reliable delivery
• Simplified operations and reduced logistics workload
• Speed and scalability through a high-performance warehouse network

Currently served markets include: Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovenia, Spain, Sweden, and Switzerland.

We enable sales. we create contact. we open access.

How DEVOE Helps You Succeed on About You

DEVOE supports fashion, beauty, and lifestyle brands throughout the entire process of launching and scaling on About You.
From brand onboarding and content localization to performance optimization and marketing — we ensure your brand achieves maximum visibility and profitability.

With DEVOE, you get:

Marketplace acceptance – presentation of your brand to key decision-makers at AboutYou to get your brand approved and accetped
Marketplace account setup & verification
Full marketplace onboarding
Product data optimization and localization
High-quality content creation
Fulfillment setup (FbAY or self-managed)
Advertising and influencer campaign strategy
Continuous reporting and growth monitoring
Devoe has a intensive contact with AboutYou

DEVOE ensures your About You expansion is strategic, seamless, and aligned with your brand DNA.

More sales with marketplaces

Our platform puts your brand in the sights of over 700 million potential customers across Europe. Let marketplaces like Amazon, Otto or Zalando work for you and generate more, significant amounts of sales.

BOOST REVENUE, ACCELERATE GROWTH, AND OUTPACE YOUR COMPETITORS.

Ready to start selling on About You?

Our Fashion & Beauty specialist, Tinkara, is ready to help you unlock your brand’s full potential on About You.
Fill out the form below and get in touch with Tinkara to discover how DEVOE can make your About You launch effortless and successful.

tinkara.puch@devoe.club