Sell on Bol.com with DEVOE

Reach Millions of Shoppers in the Netherlands and Belgium

Bol.com is the go-to online marketplace in the Netherlands and Belgium, offering everything from cutting-edge tech to cozy home décor, premium fashion, and beauty essentials.
With more than 13 million customers and over 35 million listed products, Bol is one of the most influential eCommerce platforms in the Benelux region — and the perfect marketplace to expand your brand’s reach.
Since opening its platform to external sellers in 2011, Bol.com has become an essential sales channel for any brand targeting Dutch and Belgian consumers. Whether you’re selling fashion, beauty, lifestyle, electronics, or home & garden products, Bol provides the visibility and credibility your business needs to grow.

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Why Sell on Bol.com?

DEVOE

Available for EU Sellers

Bol.com is open to sellers across the European Union, making it easy for brands to enter one of Europe’s most active online shopping markets.

Wide Product Range

Categories include Electronics, Toys, Fashion, Beauty Products, Home & Garden, and more — allowing your brand to reach diverse audiences.

Over 13 Million Customers

Connect with millions of engaged, loyal customers in the Netherlands and Belgium.

Fulfillment Possibilities

Choose between self-fulfillment or Logistics via Bol (LvB) — Bol’s own logistics service ensuring fast and reliable delivery to customers.

Secondhand Sales

Bol also supports secondhand sales, offering additional visibility and flexibility for sellers

Commission-Based Model

Pay only when you sell — Bol operates on a commission-based structure, keeping costs predictable.

Fast Payouts

Receive payments within 21 days, or opt for biweekly payouts for improved cash flow.

Affiliate Marketing Program

Boost your sales further through Bol’s affiliate program, allowing external publishers to promote your products.

What It Takes to Succeed on Bol

Navigating Bol’s marketplace requires mastering multiple elements — from product listings and logistics to winning the Buy Box and staying price-competitive.

This is where DEVOE comes in.
We make your Bol.com journey effortless by managing every detail: setup, optimization, and growth. Through the best marketplace integrator, we streamline your product management, automate updates, and ensure your listings perform at their best.

🥇 Want to Win the Buy Box?

Our Bol Repricer tool helps your listings stay competitive 24/7 dynamically adjusting prices to secure top visibility and outperform competitors.

We enable sales. we create contact. we open access.

How DEVOE Helps You Succeed on Bol

DEVOE specializes in helping fashion, beauty, and lifestyle brands launch, scale, and thrive on Bol.com.
We know what it takes to win visibility, secure Buy Box positions, and create listings that convert.

Our support includes:

Marketplace acceptance – presentation of your brand to key decision-makers at Bol.com to get your brand approved and accetped
Marketplace account setup & verification
Product data optimization and category mapping
SEO-driven titles and descriptions
Price strategy and Buy Box management
Store design and visual optimization
Advertising & affiliate campaign management
Logistics setup and LvB guidance
Reporting and performance insights
Devoe has a intensive contact with Bol.com

With DEVOE, your Bol.com presence is professionally managed, fully optimized, and built for long-term growth.

More sales with marketplaces

Our platform puts your brand in the sights of over 700 million potential customers across Europe. Let marketplaces like Amazon, Otto or Zalando work for you and generate more, significant amounts of sales.

BOOST REVENUE, ACCELERATE GROWTH, AND OUTPACE YOUR COMPETITORS.

Ready to start selling on Bol.com?

Our Fashion & Beauty specialist, Tinkara, is ready to help you unlock your brand’s full potential on Bol.com.
Fill out the form below and get in touch with Tinkara to discover how DEVOE can make your Bol.com launch effortless and successful.

tinkara.puch@devoe.club