Sell on Douglas with DEVOE
Join Europe’s Leading Premium Beauty Marketplace
DOUGLAS is the leading premium beauty platform in Europe, offering an exceptional environment for brands across beauty, care, fashion, jewelry, and home & living.
With a legacy dating back to 1821, when John Sharp Douglas opened a soap factory in Hamburg, DOUGLAS has grown into one of Europe’s largest and most influential retailers in the beauty and wellness sector.
Today, DOUGLAS combines nearly two centuries of expertise with advanced digital innovation, blending in-store retail (1,840 stores) and online sales to create a truly omnichannel shopping experience.
The Douglas Partner Program gives brands the opportunity to list and sell products directly on the Douglas platform — connecting with millions of loyal, high-income customers across Europe.
Why Sell on Douglas Marketplace?
Pan-European Reach
Premium Market Position
Omnichannel Power
Diverse Product Range
Live Shopping
Quick Facts
| Feature | Details |
|---|---|
| Founded | 1821 (Hamburg, Germany) |
| Headquarters | Düsseldorf, Germany |
| Annual Sales | €3.2 billion |
| Markets Covered | 26 European countries |
| Stores | 1,840 across Europe |
| Partners | 200+ |
| Brands Available | 3,000+ |
| Products (SKUs) | 200,000+ |
| Beauty Card Members | 46 million |
| Live Shopping | Available |
| Business Model | Douglas Partner Program (3rd Party Sellers) |
| Return Rate | 19% |
| Target Group | Primarily women aged 35+ |
| Core Channel | Germany (DE) |
| Assortment | Beauty, Care, Skincare, Haircare, Perfume, Wellness, Fashion, Jewelry, Home & Living |
| Marketplace Performance | 1 in 5 orders include a marketplace item; 1 in 3 baskets are mixed orders |
We enable sales. we create contact. we open access.
How DEVOE Helps You Succeed on Douglas
DEVOE supports beauty, wellness, and fashion brands throughout every stage of selling on Douglas.
From Partner Program onboarding and brand positioning to catalog optimization and performance strategy, we make your entry into Europe’s #1 beauty marketplace effortless and results-driven.
Our Expertise Covers:
- Partner Program onboarding & brand approval
- Product data mapping & localization for Douglas standards
- Marketplace account setup & verification
- Content localization for each EU market
- Category mapping & product data optimization
- Campaign management & Live Shopping strategy
- Marketplace analytics and reporting
- Long-term sales growth and scaling
DEVOE acts as your strategic Amazon partner, helping you build sustainable success in the world’s most competitive e-commerce environment.
More sales with marketplaces
Our platform puts your brand in the sights of over 700 million potential customers across Europe. Let marketplaces like Amazon, Otto or Zalando work for you and generate more, significant amounts of sales.
Ready to start selling on Douglas?
Our Fashion & Beauty specialist, Tinkara, is ready to help you unlock your brand’s full potential on Douglas.
Fill out the form below and get in touch with Tinkara to discover how DEVOE can make your Douglas launch effortless and successful.
tinkara.puch@devoe.club