Sell on Shop Apotheke with DEVOE

Join Europe’s Leading Online Pharmacy Marketplace

Shop Apotheke is one of Europe’s largest and fastest-growing online pharmacies, trusted by nearly 10 million active customers across Germany, Austria, France, Belgium, Italy, the Netherlands, and Switzerland. Part of Redcare Pharmacy Group, Shop Apotheke offers more than 150,000 products across categories including OTC medicines, beauty, personal care, sports nutrition, natural foods, and wellness products — making it one of Europe’s most diverse health marketplaces. With a powerful digital infrastructure and a loyal customer base, Shop Apotheke provides brands and distributors an opportunity to expand their visibility, reach new audiences, and grow sustainably through its Marketplace Partner Program.

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Why Sell on Shop Apotheke?

DEVOE

Pan-European Reach

Operate in seven European markets with one integration: Germany, Austria, Belgium, France, Italy, the Netherlands, and Switzerland.

Trusted Health & Wellness Platform

Shop Apotheke is a household name in Europe for OTC products, supplements, cosmetics, and medical supplies, with consistently high customer satisfaction and loyalty.

Massive Customer Base

Access close to 10 million active customers who trust Shop Apotheke for their daily health and beauty essentials.

Broad Product Range

Sell within an extensive assortment of categories:• OTC medicines and health products• Beauty & personal care• Nutritional supplements & superfoods• Sports nutrition & low-carb products• Natural & organic food products

Smart Marketplace Functionality

Set advanced rules and filters to control listings by brand, margin, stock level, or price.Your data, stock, and pricing remain fully synchronized via marketplace integrations — ensuring accuracy and compliance

Flexible Fulfillment

Shop Apotheke operates on a Fulfillment by Merchant model, allowing partners to ship orders directly to customers while meeting the platform’s delivery standards.

Key Facts

Feature	Details
Parent Company	Redcare Pharmacy
Active Customers	~10 million
Active Products	150,000+
Markets Covered	DE, AT, FR, BE, IT, NL, CH
Business Model	B2C
Fulfillment	Fulfillment by Merchant
Core Categories	OTC, Beauty, Personal Care, Wellness, Supplements, Nutrition
Integration	API & connector-ready (via ChannelEngine and others)
Customer Base	High repeat rate & satisfaction
Return Policy	Managed by seller (per EU regulations)

Enhancing Market Leadership

Shop Apotheke’s marketplace strengthens its leadership in the German and Austrian markets, offering customers an even broader range of health, beauty, and wellness products — while enabling brands to benefit from:

• Access to a large, loyal customer base
• An advanced and user-friendly technology platform
• High-trust environment with strong conversion rates
• International growth opportunities across Europe

We enable sales. we create contact. we open access.

How DEVOE Helps You Succeed on Shop Apotheke

DEVOE specializes in launching and scaling beauty, health, and wellness brands on top European marketplaces.
We handle every step of the Shop Apotheke onboarding and growth process — from compliance and content creation to technical setup and sales optimization.

Our Support Includes:

Marketplace acceptance – presentation of your brand to key decision-makers at Apoteke to get your brand approved and accetped
Marketplace onboarding
Product content optimization & localization
Category mapping & regulatory compliance
Technical integration (via the best connector)
Strategic price & assortment management
Campaign setup and performance analysis
Long-term marketplace scaling strategy
Devoe has a intensive contact with Shop-apotheke.com

With DEVOE, your brand can confidently enter the health and beauty e-commerce space and grow sustainably across Europe.

More sales with marketplaces

Our platform puts your brand in the sights of over 700 million potential customers across Europe. Let marketplaces like Amazon, Otto or Zalando work for you and generate more, significant amounts of sales.

BOOST REVENUE, ACCELERATE GROWTH, AND OUTPACE YOUR COMPETITORS.

Ready to start selling on Shop-apotheke.com?

Our Fashion & Beauty specialist, Tinkara, is ready to help you unlock your brand’s full potential on Shop-apotheke.com.
Fill out the form below and get in touch with Tinkara to discover how DEVOE can make your Shop-apotheke.com launch effortless and successful

tinkara.puch@devoe.club